Digi Pack concept.

With our digipack we want to create something warm and inviting so it stands out to our audience. We've decided tot take the traditional conventional children's party invite innovation and link it with our magazine and digipack concept. Our genre is house music which has many different digpack ideas, colours and messages, we really want achieve simplicity.

This is a very stereotypical children's party invite, we want to take that image and intertwine it with our concept. Making it stereotypical might mean the audience can relate to it easier, therefore we would need to include the conventional props like balloons, bunting and confetti. 

  

The font which Robin Thicke uses is very distinct, no other artist uses big block capital font. I think its really conventional its right in the audiences face. If we took the same concept it would come across as really power and efficient. 

We decided to use the colour yellow as a background colour, because it is warming and inviting for our audience.

This was a quick drawing of a possible idea to cover the front of the digipack. 

This video is trying to link our digipack idea of stick figure finger print people with our music video, therefore we tried to animate a finger print stick figure and link it into our video. This is just a test seeing if it works or if it wont be executed properly, but it will take a while to perfect.