Who would be the audience for you media product?
The desired target audience that we aim for is 15 and over due to there being some graphically violent parts. I think it's better not putting a cap on the age for example 15-30 years, as people any age like a good action movie.
The first step in deciding our initial audience was watching opening scenes to other films that we wanted to echo, from our research generally most movie were rated 18+ with a few 15+. The next step was to categorise the films we researched and discussing why they were given the rating they have. We found that our opening scene wasn't that violent, but contained guns and someone being shot, we realised that if it was a 12 the target audience was bigger therefore more people could watch it. The demographics of our video were highly important as we wanted to get it perfect.
The next step was deciphering if we were going to aim it at males or females, this was a huge dilemma as we originally said its just for men as only men like action movies. However we did a small questionnaire to 5 girls with all different personalities. The first 2 girls (Emilia and Liv) they both said they don't mind watching a action movie, the second 2 girls (Lily and Meg) both said they would hate to watch a action movie because there is to much blood, finally the last girl (Tash) said she likes action movies. All 5 girls were over 15 so they have seen previous action movies and gave their opinion to us.
Finally the last step was to incorporate age into our shot types, dialogue and props used as we cant use strong violence and bad language in a 12 so we had to work out our films demographics before shooing.
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